WHAT IS DECARLSWRLD?

DECARLSWRLD is more than a brand. It is the creative expression of artist, and designer, Christian D. Jones.

THE ORIGIN

The brand started as a personal art project, debuting in the world as an account on Instagram on January 5th, 2021. The idea for it emerged in the midst of the covid-19 pandemic, towards the end of 2020, as an outlet to uncover creative potential, and to express suppressed feelings of not belonging, and living inauthentically.

At the time, Christian was playing collegiate basketball and studying mechanical engineering, at Montana Tech University in Butte, Montana. After a few years of study, it dawned on him that engineering was not what he wanted for his future. He would look around him during lectures, and there was no one that he could relate to with his aspirations. He felt like a fraud. He didn’t know who he really was, and what he wanted to do for a living. But he did know that there had to be more to life than following the path that was expected of him…

With more free time during the pandemic, Christian reflected on what has brought him joy in the past, and came to the conclusion that something in the realms of art, and fashion, might be his true calling. Through playing around with various ideas in his sketch books, the concept of a criminal character was developed.

This character, known as DeCarl, represents the beauty, and the struggle, of being your most authentic self—reminding people that IT’S NOT CRIMINAL TO BE YOURSELF.

While developing this criminal concept, Mr. Jones simultaneously began consuming a plethora of self-development books, and podcasts, in hopes of learning what it takes to become the best version of himself. The guidance and insight that he was exposed to lead him to wanting to share it with the world. By using his natural drawing skills to illustrate various pieces of wisdom, and bottled up emotions, the artist began finding himself, and his purpose.

THE MISSION

Throughout the years, the mission of DECARLSWRLD has developed around three core values. These values help guide one in navigating their authentic path:

  • self-image
  • self-expression
  • self-discipline

Although all three values focus on the self, they are far from selfish. Put into practice, these values allow one to contribute to society at the highest level—forming the foundation for a meaningful life.

DeCarl transformed into more than just a metaphorical character.

D.E.C.A.R.L. is a way of living.

Dream Endlessly. Create Authentically. Rebel Lovingly.

 

I.

To Dream Endlessly is to expand your vision of everything you can become. Your self-image is how you think and feel about yourself. It determines the quality of all your life experiences. It works like a magnet, attracting the experiences that align with the level of your thoughts and feelings—for the better or the worse. By developing your self-image, you lay the foundation to give, recieve, and engage with life limitlessly.

II.

To Create Authentically is to bring into existence what wasn’t there before—through inspired action. Self-expression is the process of recognizing, and connecting, the dots of your past experiences so that you can move forward to create your future with clarity. By cultivating your self-expression you discover who you really are, as well as open yourself up to finding the right people, and opportunities, that are aligned with your goals. 

III.

To Rebel Lovingly is to realize, and order your life about the fact, that lasting happiness can only be created from within. The consumer culture we live in today has programmed us into thinking the opposite—that happiness is found externally through the consumption of various products, entertainment, comforts, and conveniences. In a society that profits from your self-doubt, loving yourself is a rebellious act. And the best way to love yourself is through self-discipline. It is through self-discipline that you free yourself from the shackles of shame, mediocracy, and the meaningless suffering that is a consequence of the mindless consumption that has become a norm. 

WELCOME

Now that you know the mission… WELCOME TO DECARLSWRLD. Feel free to join, and support the mission. Together we can all Dream Endlessly, Create Authentically, and Rebel Lovingly.

Your authentic path is waiting to be blazed. 

Unmask your potential, and become everything you’re meant to be.